Autoevent: Paris Motor Show 2008
Initiated by the industry pioneer Albert de Dion in 1898 the Paris Motor Show or the “Mondial de l’Automobile” is one of the biggest automotive trade events in the world. A biannual event with the last being held in 2006 72 world premieres were launched by car manufacturers during the event.
This year’s show is to be held from October 4 to 19. And not to mention that this time too expectations are high and a number of innovative products are expected to greet the visitors.
Popularity Reach
The auto event’s popularity is unparalleled in 2006 over 11000 journalists flocked over to the venue from about 100 countries. It’s a one stop destination for professionals from the whole industry and around the world to visit the show meet automotive manufacturers and service providers. Not only businesses but the general public too is attracted in large numbers. Hence the show caters wholeheartedly to the automotive trade industry in several ways such as for product launches services marketing image building exercises marketing experiments and PR. All of which makes it a truly happening automotive marketplace.
Exhibitors’ Profile
Traditionally the exhibitors have included manufacturers of private vehicles “niche” automakers the main vehicle equipment manufacturers around the world topnotch designers and some of the best service providers. Some examples of the profile of exhibitors include private cars manufacturers manufacturers of utility/company vehicles fitters of utility vehicles mini cars manufacturers designers equipment manufacturers car parts dealers insurance companies driving schools tuners manufacturers of automotive accessories etc.
Some automobile premieres to show up at the event have have already created a lot of buzz. Honda Insight Concept Hybrid a fivepassenger hybrid going on sale in the U.S. next spring is proposed to be marketed at a price much below than today’s hybrids. An Allnew Ford Ka will also debut at the Motor Show. Similarly Subaru would unveil the boxer turbo diesel engine.
To learn more about the auto trade event kindly visit my blog Automobile Hotspot.
About the writer: Fred is a journalist with 7 years of experience. Though as a professional he’s reported on myriad topics his favorites are the auto and the healthcare industry. Two platforms he’s previously worked on are Themedica and AutomotiveOnline. He now blogs at: Automobile Hotspot.
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